Week 2026-09-08 to 2026-09-14, compared with the week before. 7 bad or duplicate rows were removed from the exports.
- Total ad spend rose 9% to $3,486.17, delivering 129 leads at an average CPL of $27.02. - Peak Fitness saw the strongest growth, with spend up 29% and leads up 41% to 65, bringing its CPL down to $26.82. - Bright Dental’s leads fell 13% to 33 while spend held steady, pushing its CPL slightly higher to $28.60. - Lotus Yoga’s leads dropped 11% to 24 with unchanged spend, resulting in a CPL of $22.27—the lowest among clients. - Blue Cafe experienced the steepest spend cut, down 30% to $264.47, and leads down 22% to 7, raising its CPL to $37.78. Actions: - Review Blue Cafe’s targeting and creative to improve lead efficiency and bring CPL closer to agency average. - Replicate the tactics driving Peak Fitness’s lead surge for other accounts, especially Bright Dental and Lotus Yoga.
| Client | Spend | vs last week | Leads | vs last week | Cost per lead |
|---|---|---|---|---|---|
| Peak Fitness | $1,743.62 | +29% | 65 | +41% | $26.82 |
| Bright Dental | $943.66 | 0% | 33 | -13% | $28.60 |
| Lotus Yoga | $534.42 | 0% | 24 | -11% | $22.27 |
| Blue Cafe | $264.47 | -30% | 7 | -22% | $37.78 |
| Total | $3,486.17 | +9% | 129 | +8% | $27.02 |